Interview with a medium-sized German enterprise

China has been Germany’s most important trading partner for five consecutive years, and both countries have benefited greatly from stable cooperation. In the post-Corona era, even closer economic cooperation and more frequent trade between the two countries are required.

More and more entrepreneurs from Germany and China are interested in entering each other’s markets. Among them, small and medium-sized enterprises (SMEs) are playing an increasingly important role in the bilateral economic exchange.

SMEs are Germany’s economic and employment engine. It is the driving force behind innovations and a strong partner for large companies worldwide: The vast majority of SMEs are small and medium-sized enterprises (SMEs). More than 99 percent of all companies in Germany are SMEs, they account for more than half of all jobs and generate more than one in two euros. According to the common definition, all companies in Germany with up to 500 employees and annual sales of less than 50 million euros are SMEs.

HyWeCo GmbH, a medium-sized company, was founded in 2016 and in a short time has become Europe’s leading manufacturer of cosmetic cloth masks for a wide variety of applications. Since its establishment, HyWeCo GmbH has been trying to enter the Chinese market with its new researched products.

On 16.04, the Foundation conducted an interview with Michael Kyeck of HyWeCo. This interview aims to present the condition and development desire of SMEs. In this interview, Mr. Kyeck talks about the characteristics of SMEs, the expectations of the Chinese market and the desires of the smooth development of the Chinese market, the challenges encountered so far and the cooperation opportunities between German and Chinese SMEs.

The whole interview was recorded and produced by Foundation. If readers are interested in the interview video, please contact us per email and we are happy to send you.

Projekt Manager

Leave a Reply