With the support of BMWi Federal Ministry of Economics and Technology, CE China organiser Messe Berlin organised the German National Pavilion for the first time this year and made an appearance at Guangzhou Poly World Trade Center Exhibition Hall 1 . In China, Made in Germany and german brands have always been a symbol for quality assurance. The German pavilion has attracted many visitors to stop by and inquire. The booths with German elements constitute a beautiful landscape.

Among the 11 German exhibitors participating in CE China this time, there are brands which many Chinese consumers are already familiar with, such as Severin’s automatic coffee machine and kitchen appliances. Sennheiser presented their newest wireless headphones released in 2019 September. Maybaum presented the smart electric thermo bottles specially designed to accommodate the water drinking habit of Chinese people. Miji has specially developed induction cooking equipment and fast-heating cookers that do not require kitchenware for people who are seeking speed and convenience. A wide range of products in health care from Beurer has attracted a large number of audiences.

China has a market with high potential, how to promote brand awareness and influence is the theme that all exhibitors are concerned with. Exhibitors at the German pavilion wished to get to know more partners, broaden the sales platform and present their innovative products to the Chinese and Asian audiences.

Some exhibitors have already expressed their wish to return to CE China next year to bring more and better products to the Chinese consumers.

In addition, service companies and institutes such as DIHK, fgk, VDE have also provided visitors with services like product certification and investment matching, broaden Sino-German trade cooperation channels, and truly integrate results display, information exchange, development consulting and business transactions.

As German brands, many of the exhibtors are frequently at IFA. This year, this is the first time that they have participated in CE China, and this is the first time that they have come to Guangzhou, a metropolis with Chinese and Western cultures. Executive vice president Messe Berlin Group, IFA executive director and CE China director Jens Heithecker said that there were many reasons for CE China to come to Guangzhou. First and foremost, it was due to the strong support from the government of Guangzhou, the second was the successful collaboration with IDG, CHEARI, BMWi and other authoritative enterprises and institutions. In addition, Guangzhou as a pilot city for digital mobility, is vigorously developing the smart living industry chain. According to Mr. Heithecker, all of the above factors will help CE China become a leading exhibition for China’s consumer electronics and home appliance brands.

Nowadays, many maunifactures include small-and-medium companies in Germany have chosen to look for retailer and costumers via online platform and media, instead of meeting them face to face. Mr. Heithercker thinks that it will be a valuable exhibiting experience if these brands could come to China to get to know the Chinese market in person.