IFA takes place on 6-11. September in the Berlin Exhibition hall this year. In 2018, there were 1814 exhibitors from over 100 countries and 244,055 visitors from over the world participating at the world leading trade show for consumer and home electronics. More than one third of the exhibitors come from China and the numbers are increasing each year. Aside from large companies like HUAWEI and Haier, other brands and companies from China presented their brands and Know-hows.

Therefore, the foundation of German and Chinese Kultur has been commissioned by Messe Berlin, to operate a Media Service Center mainly focusing on Chinese exhibitors and visitors together with TVT Media. The Media Service Center at Hall 9 has a surface area of 150 m2. Our Chinese media partners include, Global Times, CCTV, CGTV and Phoenix TV. Our German distribution channels are Deutsche Well, die Welt, NTV and others.

During the trade show, we provide Chinese participants multilinguale News and conversations- in Chinese – on hot topics such as 5G technic. Stay tuned with us in the upcoming days for more information on the exciting developments at the IFA trade show from an unique perspective!